2015-2016

After a year-long hiatus, the Bratz returned redesigned with new faces, new clothes, new characters, and a whole new image that was more innocent and wholesome. After Carter Bryant left MGA Entertainment, there was a new design team and marketing team that brought Bratz in a completely new direction. This era received a mixed response from fans due to many feeling like the dolls weren't true to the brand's core principles. However, there were many hardcore fans who still enjoyed the higher quality outfits and various accessories that came out of this era. Internet and social media fans began to impact the brand at this time.

All lines are listed according to initial release year. Prototypes are included. Each line is listed according to packaging and name. Second Editions and re-vamps are included with the initial waves. Check it out!

*Lines were combined based on 2 of the 5 elements: Packaging, Sharing the Same Title, Concept, Concept Art, Slogan, and/or Sharing ALL of the exact Same Clothing

''*All links were created according to doll or doll art outfits. Most of the Playsets, merchandise, and other items aside from the dolls were placed with the outfits they were connected to according to 1) Packaging 2) Dolls included with the playset.''

''*The Bratz lines below are organized according to the overall general fashion aesthetic the line appears to be largely associated with. Some lines may overlap with other themes, fashion styles, genres, and/or aesthetics, which will be explained in further detail as you click each page.''


 * Basic Fashion Packs


 * Metallic Madness


 * VFilez


 * Denim


 * Fierce Fitness


 * BFFL


 * Create-A-Bratz


 * Hello My Name Is


 * Selfie Snaps/Selfie Stick


 * Sleepover Party


 * Snowkissed


 * Study Abroad


 * Instapets


 * Music Festival Vibes


 * Backyard Beach Bash


 * Remix


 * Sweet Style


 * Hoverboard


 * Bratz Brand Items